{"id":22669,"date":"2026-11-02T17:34:34","date_gmt":"2026-11-02T16:34:34","guid":{"rendered":"https:\/\/www.boeroyachtcoatings.com\/?p=22669"},"modified":"2026-11-02T17:34:35","modified_gmt":"2026-11-02T16:34:35","slug":"boero-yacht-coatings-presenta-su-nueva-identidad-y-sus-soluciones-destacadas-en-metstrade-2026","status":"publish","type":"post","link":"https:\/\/www.boeroyachtcoatings.com\/es\/boero-yacht-coatings-presenta-su-nueva-identidad-y-sus-soluciones-destacadas-en-metstrade-2026\/","title":{"rendered":"Boero Yacht Coatings presenta su nueva identidad y sus soluciones destacadas en METSTRADE 2026"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-22646\" src=\"https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713.jpeg\" alt=\"\" width=\"1340\" height=\"612\" srcset=\"https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713.jpeg 2560w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713-300x137.jpeg 300w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713-1024x468.jpeg 1024w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713-768x351.jpeg 768w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713-1536x702.jpeg 1536w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713-2048x936.jpeg 2048w\" sizes=\"auto, (max-width: 1340px) 100vw, 1340px\" \/><\/p>\n<p>Boero Yacht Coatings participar\u00e1 en <strong>METSTRADE 2026<\/strong>, del 17 al 19 de noviembre en RAI Amsterdam. La marca de Gruppo Boero dedicada a los sistemas de pintura profesionales para yates y superyates presentar\u00e1 su nueva identidad de marca, sus envases renovados y sus soluciones destacadas en el stand 07.100. <\/p>\n<p>En el centro de esta evoluci\u00f3n se encuentra <strong>Crafting Performance<\/strong>, un enfoque que combina <strong>conocimientos t\u00e9cnicos<\/strong>, <strong>investigaci\u00f3n <\/strong>y <strong>artesan\u00eda italiana<\/strong>. Con m\u00e1s de cincuenta a\u00f1os de experiencia, la nueva identidad busca reforzar el reconocimiento de la marca y comunicar la calidad, la fiabilidad y la innovaci\u00f3n de sus sistemas de pintura. Los nuevos botes y las etiquetas redise\u00f1adas trasladar\u00e1n este lenguaje visual a la gama de productos, junto con su incorporaci\u00f3n progresiva a las actividades de comunicaci\u00f3n y marketing.  <\/p>\n<p>Entre las soluciones expuestas destaca CHALLENGERPRO, el sistema de acabado de alto brillo desarrollado <strong>para ofrecer un efecto espejo duradero<\/strong>.<strong> BoeroCoat UHB \u2013 Ultra High Build &#038; Undercoa<\/strong>t combina un elevado poder de relleno con las propiedades de una capa de fondo en una \u00fanica soluci\u00f3n para proyectos de nueva construcci\u00f3n y refit. Reduce el n\u00famero de capas necesarias frente a los sistemas tradicionales, optimizando los tiempos de aplicaci\u00f3n y el consumo de material y contribuyendo a una reducci\u00f3n aproximada del <strong>60 % de las emisiones de COV<\/strong> respecto a un producto est\u00e1ndar comparable. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22653\" src=\"https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/FP9A1994_1024x768-e1793635930942.jpg\" alt=\"\" width=\"1317\" height=\"562\" srcset=\"https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/FP9A1994_1024x768-e1793635930942.jpg 1024w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/FP9A1994_1024x768-e1793635930942-300x128.jpg 300w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/FP9A1994_1024x768-e1793635930942-768x328.jpg 768w\" sizes=\"auto, (max-width: 1317px) 100vw, 1317px\" \/><\/p>\n<p>Tambi\u00e9n se presentar\u00e1 la colaboraci\u00f3n con <strong>Ferrari Hypersail<\/strong>. Una vez completado el proceso de pintado de la embarcaci\u00f3n, esta colaboraci\u00f3n demuestra la experiencia de Boero Yacht Coatings en la optimizaci\u00f3n de soluciones de pintura<strong> para reducir el peso y mejorar las prestaciones<\/strong>. <\/p>\n<p>Astilleros, aplicadores y profesionales del sector podr\u00e1n reunirse con el equipo para conocer los sistemas de pintura, desde imprimaciones y capas de fondo hasta acabados y antiincrustantes, y explorar futuras oportunidades de colaboraci\u00f3n.<\/p>\n<p><strong>METSTRADE 2026 | 17\u201319 de noviembre de 2026 | RAI Amsterdam | Hall7, Stand 07.100<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb 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