{"id":22666,"date":"2026-11-02T17:34:34","date_gmt":"2026-11-02T16:34:34","guid":{"rendered":"https:\/\/www.boeroyachtcoatings.com\/?p=22666"},"modified":"2026-11-02T17:34:34","modified_gmt":"2026-11-02T16:34:34","slug":"boero-yacht-coatings-presente-sa-nouvelle-identite-et-ses-solutions-phares-a-metstrade-2026","status":"publish","type":"post","link":"https:\/\/www.boeroyachtcoatings.com\/fr\/boero-yacht-coatings-presente-sa-nouvelle-identite-et-ses-solutions-phares-a-metstrade-2026\/","title":{"rendered":"Boero Yacht Coatings pr\u00e9sente sa nouvelle identit\u00e9 et ses solutions phares \u00e0 METSTRADE 2026"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\"\"<\/p>\n

Boero Yacht Coatings participera \u00e0 METSTRADE 2026<\/strong>, du 17 au 19 novembre au RAI Amsterdam. La marque de Gruppo Boero d\u00e9di\u00e9e aux syst\u00e8mes de peinture professionnels pour yachts et superyachts pr\u00e9sentera sa nouvelle identit\u00e9 de marque, ses nouveaux conditionnements et ses solutions phares sur le stand 07.100. <\/p>\n

Au c\u0153ur de cette \u00e9volution, Crafting Performance<\/strong> exprime une approche qui associe expertise technique<\/strong>, recherche <\/strong>et savoir-faire artisanal italien<\/strong>. Forte de plus de cinquante ans d\u2019exp\u00e9rience, la nouvelle identit\u00e9 vise \u00e0 renforcer la reconnaissance de la marque et \u00e0 mieux communiquer la qualit\u00e9, la fiabilit\u00e9 et l\u2019innovation de ses syst\u00e8mes de peinture. De nouveaux pots et des \u00e9tiquettes repens\u00e9es traduiront ce langage visuel dans la gamme de produits, parall\u00e8lement \u00e0 son d\u00e9ploiement progressif dans les activit\u00e9s de communication et de marketing. <\/p>\n

Parmi les solutions pr\u00e9sent\u00e9es, CHALLENGERPRO <\/strong>est un syst\u00e8me de finition haute brillance con\u00e7u pour offrir un effet miroir durable<\/strong>. BoeroCoat UHB \u2013 Ultra High Build & Undercoa<\/strong>t associe un fort pouvoir garnissant aux propri\u00e9t\u00e9s d\u2019une sous-couche, en une seule solution destin\u00e9e \u00e0 la construction et au refit des yachts. Il r\u00e9duit le nombre de couches n\u00e9cessaires par rapport aux syst\u00e8mes traditionnels, optimisant les temps d\u2019application et la consommation de mati\u00e8re, tout en contribuant \u00e0 une r\u00e9duction d\u2019environ 60 % des \u00e9missions de COV<\/strong> par rapport \u00e0 un produit standard comparable <\/p>\n

\"\"<\/p>\n

La collaboration avec Ferrari Hypersail<\/strong> sera \u00e9galement mise \u00e0 l\u2019honneur. La mise en peinture du bateau \u00e9tant achev\u00e9e, ce partenariat illustre l\u2019expertise de Boero Yacht Coatings dans l\u2019optimisation des solutions de peinture pour r\u00e9duire le poids et am\u00e9liorer les performances<\/strong>. <\/p>\n

Chantiers navals, applicateurs et professionnels du secteur pourront rencontrer l\u2019\u00e9quipe pour d\u00e9couvrir les syst\u00e8mes de peinture, des primaires et sous-couches aux finitions et antifoulings, et \u00e9changer sur de futures collaborations.<\/p>\n

METSTRADE 2026 | 17\u201319 novembre 2026 | RAI Amsterdam | Hall7, Stand 07.100<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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