{"id":22663,"date":"2026-11-02T17:34:34","date_gmt":"2026-11-02T16:34:34","guid":{"rendered":"https:\/\/www.boeroyachtcoatings.com\/?p=22663"},"modified":"2026-11-02T17:34:34","modified_gmt":"2026-11-02T16:34:34","slug":"boero-yacht-coatings-a-metstrade-2026-con-la-nuova-identita-di-marca-e-i-prodotti-di-punta","status":"publish","type":"post","link":"https:\/\/www.boeroyachtcoatings.com\/it\/boero-yacht-coatings-a-metstrade-2026-con-la-nuova-identita-di-marca-e-i-prodotti-di-punta\/","title":{"rendered":"Boero Yacht Coatings a METSTRADE 2026 con la nuova identit\u00e0 di marca e i prodotti di punta"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-22646\" src=\"https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713.jpeg\" alt=\"\" width=\"1340\" height=\"612\" srcset=\"https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713.jpeg 2560w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713-300x137.jpeg 300w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713-1024x468.jpeg 1024w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713-768x351.jpeg 768w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713-1536x702.jpeg 1536w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/AdobeStock_115683950-scaled-e1793635854713-2048x936.jpeg 2048w\" sizes=\"auto, (max-width: 1340px) 100vw, 1340px\" \/><\/p>\n<p>Boero Yacht Coatings sar\u00e0 a <strong>METSTRADE 2026 <\/strong>dal 17 al 19 novembre al RAI Amsterdam. Il brand di Gruppo Boero dedicato ai sistemi vernicianti professionali per yacht e superyacht presenter\u00e0 allo stand 07.100 la nuova identit\u00e0 di marca, il packaging rinnovato e i suoi prodotti di punta. <\/p>\n<p>Al centro di questa evoluzione c\u2019\u00e8<strong> Crafting Performance<\/strong>, un approccio che unisce <strong>competenza tecnica<\/strong>, <strong>ricerca <\/strong>e <strong>artigianalit\u00e0 italiana<\/strong>. Forte di oltre cinquant\u2019anni di esperienza, la nuova identit\u00e0 nasce per rafforzare la riconoscibilit\u00e0 del brand e comunicare la qualit\u00e0, l\u2019affidabilit\u00e0 e l\u2019innovazione dei suoi sistemi vernicianti. Il nuovo linguaggio visivo verr\u00e0 esteso a tutta la gamma prodotti, e applicato alle attivit\u00e0 di comunicazione e marketing.  <\/p>\n<p>Tra le soluzioni in esposizione, <strong>CHALLENGERPRO <\/strong>\u00e8 il sistema di finitura ad alta brillantezza sviluppato per offrire un effetto a specchio duraturo. <strong><strong>BoeroCoat UHB \u2013 Ultra High Build &#038; Undercoa<\/strong>t<\/strong> combina invece capacit\u00e0 riempitiva ad alto spessore e propriet\u00e0 di un sottosmalto in un\u2019unica soluzione per nuove costruzioni e refit. Rispetto ai sistemi tradizionali, riduce il numero di mani necessarie, ottimizzando tempi di applicazione e consumo di materiale e contribuendo a una <strong>riduzione delle emissioni di VOC di circa il 60%<\/strong> rispetto a un prodotto standard comparabile.. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22653\" src=\"https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/FP9A1994_1024x768-e1793635930942.jpg\" alt=\"\" width=\"1317\" height=\"562\" srcset=\"https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/FP9A1994_1024x768-e1793635930942.jpg 1024w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/FP9A1994_1024x768-e1793635930942-300x128.jpg 300w, https:\/\/www.boeroyachtcoatings.com\/wp-content\/uploads\/2026\/11\/FP9A1994_1024x768-e1793635930942-768x328.jpg 768w\" sizes=\"auto, (max-width: 1317px) 100vw, 1317px\" \/><\/p>\n<p>Spazio anche alla collaborazione con <strong>Ferrari Hypersail<\/strong>. Completata la verniciatura dell\u2019imbarcazione, la partnership testimonia la competenza di Boero Yacht Coatings nell\u2019ottimizzazione delle soluzioni vernicianti <strong>per ridurre il peso e migliorare le prestazioni<\/strong>. <\/p>\n<p>Cantieri, applicatori e professionisti del settore potranno incontrare il team per approfondire i sistemi vernicianti, dai primer e sottosmalti alle finiture e alle antivegetative, e confrontarsi su future opportunit\u00e0 di collaborazione.<\/p>\n<p><strong>METSTRADE 2026 | 17\u201319 novembre 2026 | RAI Amsterdam | Hall7, Stand 07.100<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; 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