Boero YachtCoatings was a protagonist of the event that transformed Genoa into the world capital of sailing: The Grand Finale of The Ocean Race. The city, known for its sailing tradition and rich history, welcomed this transoceanic regatta for the first time, making Genoa a global hub for sailing. During the exciting event at the Genoa Ocean Live Park, Boero YachtCoatings hosted various networking activities for partners, a press conference, and a dedicated stand focused on sailing.
Throughout the week, attendees had the chance to experience the thrill of sailing firsthand by taking the helm of a virtual boat, offering an immersive “captains for a day” experience for participants of all ages. Boero YachtCoatings‘ involvement extended beyond the Grand Finale in Genoa; they had closely followed the international stages of The Ocean Race, collaborating with local partners and providing unique experiences along the way.
As part of their sponsorship, Boero YachtCoatings proudly support Team Genova, an Italian-Austrian boat competing in The Ocean Race. Their logo was prominently displayed on the boat’s sails, providing the company with international visibility. Team Genova will participate in exciting regattas around the world, including the Fastnet in England, the Palermo-Montecarlo regatta from Italy to Montecarlo, the Maxi Rolex Porto Cervo in Porto Cervo, Italy, and the Middle Sea Race, circumnavigating Sicily with the race starting and finishing in Malta.
Beyond the sporting competition, The Ocean Race aimed to raise awareness about environmental sustainability and marine protection. To address these critical issues, Genoa hosted the Ocean Summit 2023, gathering international experts in law, diplomacy, ocean sciences, and sports to create a charter of rights for safeguarding the marine environment. Boero YachtCoatings embraced this challenge as a core value in all its activities, exemplified by their collaboration’s slogan, “Partners in Performance and Sustainability.“