Sharing expertise, building connections with the yachting press
For Boero Yacht Coatings, innovation becomes even more valuable when it is shared. This belief inspires the company’s commitment to opening the doors of its research, development and production facilities, creating opportunities to engage with those who, every day, tell the story of the complex and constantly evolving world of yachting.
On June 8 and July 2, Boero Yacht Coatings welcomed selected groups of Italian and international yachting press to its headquarters in Rivalta (AL).
Two distinct events, united by a shared purpose: to go beyond the product and showcase the expertise, people and processes behind the performance of Boero Yacht Coatings’ solutions.
The Gruppo Boero Academy plays a central role in this vision. More than a training facility, it is a place for learning, exchange and dialogue, designed to foster knowledge sharing and meaningful connections with the many professionals who shape the yachting industry.
During the visits, journalists had the opportunity to gain deeper insight into the company’s vision, projects and future direction through direct discussions with Boero Yacht Coatings’ management and technical team.
A special focus was dedicated to CHALLENGERPRO, the new generation of topcoat finishes for yachts and superyachts, demonstrating how research, experience and the ability to anticipate market needs come together to develop high-performance coating solutions.
The programme continued with guided visits to the production facilities and Research & Development laboratories, where guests were able to experience first-hand the technologies, processes and methodologies behind every stage of Boero Yacht Coatings’ product development.
The participation of both Italian and international media provided an important opportunity to highlight the company’s know-how and showcase the value of Made in Italy innovation within the global yachting industry.
Through these two events, Boero Yacht Coatings reaffirms its commitment to promoting a culture of knowledge sharing, recognising that it is through moments like these that innovation creates value and helps shape the future of yachting.
